Our Story

A Legacy Rooted in Love

Our story began more than sixty years ago, when our grandfather, Fares, opened the doors to his first jewelry store in the 1960s. What started as a small family business quickly became a legacy — one built on trust, craftsmanship, and the belief that every piece of jewelry carries a story worth treasuring.

Growing up, we watched our family pour their hearts into this craft, polishing gold with care, choosing each stone with intention, and treating every client like family. Jewelry wasn't just about beauty; it was about milestones, memories, and emotions that live forever.

The Third Generation

Today, as the third generation, we are honored to carry this legacy forward through Sorelle. With the same values passed down to us, we've reimagined the experience for the modern world — making it easier, warmer, and more personal.

Now you can choose your timeless pieces online, and we'll deliver them straight to your doorstep, with the same love and trust that has defined our family for decades.